Founded in England by Matthew York - but the idea started long before there was ever a name for it.

I grew up around racket sports, Squash specifically. Competing at county and national level shaped a lot of how I see the world, the discipline, the independence, the pressure of individual performance. It’s a sport that’s as mental as it is physical. You’re alone on court, figuring things out in real time, learning quickly what it means to belong somewhere and what it means to stand apart.

That environment stayed with me. The clubs, the routines, the quiet codes of behaviour, there’s a certain feeling to those spaces. Structured, traditional, sometimes exclusive. But also grounding and familiar. They give you a sense of identity, whether you fully fit the mould or not.

It takes the idea of a “club”, something I was surrounded by growing up and reworks it into something more open, more reflective of how I see belonging now. Not based on background or status, but on mindset. On shared taste, perspective, and self-direction.

I didn’t want to build something loud or over-explained. Just something that feels considered. Something that carries that same quiet confidence I respected in sport, where presence speaks for itself.

Being founded in England matters because it’s where all of this started. It’s where those early experiences shaped me, and where the foundation of the brand comes from. There’s a balance here between heritage and progression that feels honest to me.

yxrk country club is personal. It’s built from what I’ve experienced, the environments I’ve been part of, the ones I’ve questioned, and the ones I’ve wanted to create instead.

It’s not about fitting into someone else’s idea of belonging.

It’s about defining your own.

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Matthew York